The locations where Trump saw his greatest increases

NBC News analyzed demographic groups in counties with the highest concentrations of those groups based on Census Bureau estimates from 2018 to 2022. Turnout and dissatisfaction with the economy were identified as key factors behind voting patterns. Political science professor Ken Kollman highlighted low turnout for Harris compared to Biden in key Democratic areas, indicating a turnout story. There were shifts in voting patterns among Hispanic and Black men, as well as Asian American voters in certain regions.
Merced County in California, with a large Asian American population, shifted rightward towards Trump despite previously supporting Clinton and Biden. Riverside County also flipped to the GOP in a close race, with both candidates increasing their vote totals, but Trump outperforming Harris by a significant margin. Trump saw improvements in counties with high school diploma-holders and advanced degree recipients, with Harris underperforming among both groups. Overall, Trump gained votes in counties with advanced degree holders, while Harris lost voters in those same areas. The economy was cited as a priority for Asian American voters, potentially influencing their voting decisions. Voting patterns in California counties highlighted the impact of turnout and candidate performance on election outcomes.

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