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We Tried Trader Joe’s $4 Take on the Dubai Chocolate Bar—Is It Worth It?

Trader Joe’s Debuts Affordable Dubai Chocolate Bar Dupe

In a delightful twist for chocolate lovers, Trader Joe’s has introduced its own version of the viral Dubai chocolate bar, a textural marvel made famous by food influencer Maria Vehera on TikTok. After her post garnered over 124 million views in 2023, the treat took the internet by storm, leading many to seek out the original, priced at up to $30.

The Dubai chocolate bar, crafted by Fix Dessert Chocolatier since 2021, combines golden kataifi—a shredded phyllo pastry—with creamy pistachio to create a satisfying crunch. While the original confection comes from Dubai, Trader Joe’s offers a similarly enticing version called “Pistachio Dark Chocolate,” made in Turkey and priced at just $4.

Trader Joe’s has capitalized on the growing demand for this beloved treat, appealing to budget-conscious customers. The packaging even features the words “Dubai style,” assuring fans of authenticity. Early tasters have praised the bar for its delightful pistachio flavor and luxurious gold-foiled appearance.

While many competitors have attempted to replicate the original—ranging from sundaes and milkshakes to gourmet doughnuts—Trader Joe’s stands out due to its affordability and accessibility. With enticing options popping up globally, including a promised offering from chocolatier Lindt, Trader Joe’s timely release has made it convenient for anyone to enjoy the intriguing flavor of the Dubai chocolate bar without flying to the Middle East.

While some may find the bar a tad thinner than anticipated, it still delivers a satisfying experience, making it a go-to snack that won’t break the bank. With Trader Joe’s recent addition, indulging in the Dubai chocolate bar has never been easier—no exorbitant price tags or international flights required.

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