L.L.Bean, the iconic Maine retailer known for its Boat and Tote bags, is taking legal action against 4Imprint Inc., a Wisconsin company, for trademark infringement. L.L.Bean claims that 4Imprint has been selling a canvas bag called the “Boat Tote” that is confusingly similar to their own product. The lawsuit, filed in U.S. District Court, accuses 4Imprint of using L.L.Bean’s well-known trademark to free ride on their success.
The Boat and Tote bag has been a popular item since it was first introduced in 1944, gaining popularity among celebrities and influencers over the years. L.L.Bean’s lawsuit seeks to stop 4Imprint from further infringement on their products, require the destruction of all similar bags, and seek damages and profits from the alleged infringement.
Both companies have declined to comment on the lawsuit, and a jury trial has been requested. L.L.Bean’s lawsuit highlights the success and value of their Boat and Tote brand, noting high-profile collaborations and partnerships. The lawsuit also includes photos of celebrities seen carrying the iconic bag, further emphasizing its popularity and authentic status in the fashion world.
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