Boxbollen, a Swedish company founded by brothers Victor and Jacob Eriksson, has seen explosive growth thanks to celebrity endorsements on TikTok. With stars like Conor McGregor, Khloe Kardashian, and Tyson Fury promoting their fitness toy, Boxbollen has reached $59.2 million in revenue in 2024 and aims to hit $100 million in 2025. The product itself—a ball attached to a headband by a string—has no patent, but the Eriksson brothers have leveraged the power of influencers to propel their business forward.
Boxbollen has invested heavily in marketing, with up to 20% of revenue allocated to celebrity endorsements. This strategy has paid off, leading to significant profit growth over the past few years. The company has also launched a companion app for users to compete and has plans to create sports leagues around their product, with a goal of becoming the world’s fastest-growing sport.
While Boxbollen’s success is impressive, sustaining growth in the long term will be a challenge. With plans to monetize their app, enter big-box retail stores, and launch new products, the Eriksson brothers are working towards their $100 million revenue goal for 2025. They have also hinted at a potential sale of the company in the future, with a valuation of at least $100 million.
Overall, Boxbollen’s innovative approach to marketing and engagement with celebrities has propelled them to success in a competitive market. As they continue to expand and innovate, the company is poised to remain a key player in the fitness industry.
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