The Wisconsin athletics department announced routine contract extensions for fall sport coaches, including football coach Luke Fickell. Fickell’s contract now runs through the 2031 season, following a 5-7 campaign in 2024. Fans are hoping for a resurgent 2025 season after a disappointing year, but some are questioning the extension, given the team’s recent struggles. Social media reactions were mixed, with some questioning the decision to extend Fickell’s contract after a losing season. Despite the backlash, Wisconsin’s history of extending coaches annually for one year means the move was largely procedural. The department has confirmed that the extensions do not impact buyout figures or other key contract terms. With high expectations for the upcoming season, many are keeping a close eye on Fickell and his coaching performance as Wisconsin faces a tough schedule. The department’s tradition of extending coaches regularly may not satisfy all fans, but it remains a standard practice that has been upheld over several seasons.
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