Joshua Natinksy, the founder of “Support Sharks,” is helping older generations navigate the internet and avoid scams by offering personalized lessons. His company, established in 2022, provides services through monthly memberships and includes tutorials on Microsoft Word, Excel, and other programs. Natinsky, along with five other volunteers, assist clients in person or virtually, answering tech-related questions and offering step-by-step guidance.
One of Natinsky’s clients, 97-year-old Ruth Thomas, has found a renewed passion for creating Hallmark cards online thanks to the lessons she’s received. Thomas, a former author, expresses her gratitude by making a card for Natinsky to thank him for his assistance. Despite her age, Thomas is enthusiastic about learning more and embracing her creativity through digital platforms.
Inspired by the challenges faced by his grandparents, Natinsky started “Support Sharks” to bridge the digital divide and empower older individuals to explore the online world safely. The company’s mission is not only to educate but also to provide a supportive and engaging environment for clients to enhance their digital skills.
As “Support Sharks” continues to expand its client base, the impact of their work on individuals like Ruth Thomas highlights the importance of personalized tech assistance for older generations. The company’s dedication to empowering seniors in the digital age reflects a growing need for accessible and tailored support in navigating the ever-evolving online landscape.
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