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Bethenny Frankel suggests that Meghan Markle’s lifestyle rebrand is falling flat because of her perceived ‘lack of identity’


Bethenny Frankel has shared her opinions on Meghan Markle’s latest business moves in a video posted to TikTok. The former “Real Housewives of New York City” star believes that Markle is struggling with an identity issue, which is why her rebranding of her lifestyle company has backfired.

Frankel pointed out that viewers were confused by Markle’s image, as she appeared “Martha Stewart perfect” in the trailer for her Netflix show but then went for a more natural look in the rebrand announcement. According to Frankel, Markle and Prince Harry have struggled to find their footing post-royal life, leading to branding and authenticity issues.

The Duchess of Sussex recently announced the rebrand of her lifestyle company just weeks before debuting her Netflix series. The move has faced criticism, with a clothing company and a Spanish mayor accusing Markle of copying names and logos. Despite reassurances that Markle’s company will focus on lifestyle products and not clothing, there has been backlash over the rebrand.

Overall, Frankel believes that Markle’s desire to please everyone and fit into different roles has caused confusion and lack of authenticity in her business moves. This analysis comes after Markle’s attempts to establish her post-royal identity have been met with mixed reactions from the public and branding challenges.

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