Wisconsin head coach Luke Fickell has hired Marcus Sedberry as the new general manager for the football team. Sedberry, who was previously the deputy athletic director and chief operating officer at Wisconsin, brings a wealth of experience and a strong understanding of the program to the role. Fickell emphasized Sedberry’s close connection to the team and his knowledge of the challenges they have faced in recent years.
Sedberry takes over from Max Stienecker, who left for USC earlier this offseason after leading successful recruiting campaigns for Wisconsin. Sedberry’s background in business differs from Stienecker’s recruiting focus, but he is tasked with continuing the team’s momentum in roster management, player personnel, and operations.
With nearly a decade of administrative experience at major college athletics programs, Sedberry is well-prepared for the challenges ahead. He will play a crucial role in managing NIL opportunities, player retention, high school and transfer recruiting, and other operational duties for the team.
As Wisconsin football gears up for spring practice and the upcoming 2025 season, Sedberry will be leading the team through important roster movements and recruiting efforts. His impact as general manager will likely be felt during the summer recruiting push for the class of 2026. Wisconsin fans can stay updated on the team’s progress by following @TheBadgersWire on X (formerly Twitter) and liking their page on Facebook.
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