Marcus Sedberry has been appointed as the first-ever general manager of the Wisconsin Badgers football team, UW Athletics announced. Sedberry brings a wealth of football-specific experience, having worked with the Philadelphia Eagles and Baylor University. He has been serving as UW’s Deputy athletic director/chief operating officer since 2022. In his new role, Sedberry will oversee roster management, player personnel, and operations for Wisconsin football, demonstrating the department’s commitment to adapting to the changing landscape of collegiate athletics.
UW Athletic Director Chris McIntosh praised Sedberry’s leadership and vision, stating that his experience in the NFL and various collegiate athletic departments makes him the perfect fit for the role. Sedberry has played a significant role in various initiatives within Wisconsin Athletics, including the House settlement and revenue sharing. He also played a key part in developing a player personnel and revenue sharing strategy for the Badger football program, leading to a successful transition into the new world of college football.
Badger head football coach Luke Fickell expressed confidence in Sedberry’s abilities, citing his experiences in both professional and college football as a natural fit for the role. Sedberry’s role in building the 2025 roster and enhancing program operations has been instrumental in strengthening the foundation of the football program. With Sedberry at the helm as general manager, the Wisconsin Badgers look poised to navigate the opportunities and challenges of collegiate athletics with success.
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