Meghan, Duchess of Sussex, has revealed the new name of her lifestyle brand, American Riviera Orchard, ahead of the launch of her Netflix series ‘With Love, Meghan’. The brand will now be called As Ever, as she did not want to be limited to products only sourced in her neighbourhood of Santa Barbara. Meghan explained in an Instagram video that Netflix has also become a partner in her business, which was a big development. She hopes As Ever can be an extension of her now-defunct lifestyle blog, The Tig, which she closed down in 2017. The brand will feature products she loves such as fruit preserves, cooking, crafting, and gardening. Meghan also expressed her excitement for the brand launch and promised to share behind-the-scenes tidbits leading up to the release. The 43-year-old declared that As Ever means ‘as it’s always been’ and reflects her love for food, gardening, entertaining, and finding joy in everyday life. Since the beginning of the year, Meghan has been signing off her Instagram posts with “As Ever, Meghan” or “As Ever, M”, hinting at the upcoming brand launch. Fans can look forward to a variety of products from As Ever, which Meghan has poured her heart into creating.
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