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Oxford University Press names ‘Brain rot’ as word of the year


Oxford University Press has named “brain rot” as its 2024 word of the year, defining it as the deterioration of a person’s mental state due to overconsumption of trivial online content, particularly popular among Gen Z and Gen Alpha. Gen Alpha, born after 2010, are considered to be the primary drivers of this hyper-online language, with the term increasing in usage by 230% between 2023 and 2024. This language includes terms like “sigma,” “gyatt,” and “Skibidi,” used humorously or self-deprecatingly by online communities.

The term was selected from a list of six words by more than 37,000 voters and reflects concerns about the impact of social media on mental well-being. With the rise of virtual life and how we spend our free time, “brain rot” represents a cultural conversation about the relationship between humanity and technology. Oxford University Press credits the younger generations with displaying a self-awareness about the harmful effects of social media, inherited from previous generations.

Overall, this selection of “brain rot” as the word of the year highlights the influence of Gen Z and Gen Alpha online communities and their playful yet critical perspective on the digital age. This recognition by a prestigious academic publishing house further solidifies the place of this generation’s language and culture in mainstream discourse.

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www.nbcnews.com

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