Media professionals rush to Bluesky as X shows escalating levels of toxicity

Bluesky, a new social media platform, is gaining popularity among journalists and writers who have become disillusioned with Twitter, which they feel has become a toxic space under Elon Musk’s ownership. The platform allows for greater engagement and audience reach, with some users even seeing more success in fundraising compared to Twitter. Bluesky has also become a welcoming environment for marginalized voices, such as Black, trans, and politically progressive individuals. Many journalists have found a more diverse audience on Bluesky and are receiving more positive feedback on their stories compared to Twitter. The platform’s lack of link throttling has also made it more appealing to creators who were frustrated with Twitter’s limitations. Studies have found an increase in hate speech on Twitter after Musk took over, with journalists facing harassment and abuse from far-right accounts. Bluesky’s welcoming and engaging environment has attracted many users seeking a more positive and inclusive social media experience. This shift to Bluesky has allowed journalists and creators to reach a broader and more engaged audience, leading to increased traffic to their work and a more positive experience overall.

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