Julien Villemonteix, CEO of software development firm UpSlide, believes that with 2025 quickly approaching, asset management and financial services businesses will need to think about strategies for the upcoming year. One of the biggest challenges facing these firms in the last decade has been competition from fintech challengers, with Boston Consulting Group predicting fintech revenues to reach $1.5 trillion by the end of the decade.
Villemonteix emphasizes that established asset management and finance businesses will need to maintain a consistent identity to keep up with digital competition and navigate changes following mergers or expansions. He highlights the importance of carefully considering rebranding in an industry where trust and customer buy-in are crucial, as a successful rebrand can make or break a firm.
The article discusses the rebranding efforts of companies such as Hoxton Wealth, Coller Capital, and Nikko Asset Management, underscoring the importance of striking the right balance between attracting new business and retaining existing clients. It also emphasizes the challenges faced by global businesses with multiple subsidiaries in maintaining brand consistency across different markets.
Looking towards 2025 and beyond, the article suggests that building a powerful and consistent brand will be essential for asset management firms to navigate competition from fintech and digital-first brands. While there is no quick solution for a successful rebrand, technology and automation can help ensure efficiency, consistency, and maximization of the rebrand’s potential. This demonstrates the vital role that branding will play in the future success of asset management firms in a rapidly evolving market.
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Photo credit funds-europe.com
