MLB star Juan Soto has announced a partnership with energy drink brand CELSIUS that will see him serve as a key brand ambassador. Soto, who is currently a free agent, will work with CELSIUS to inspire consumers to embrace an active and fit lifestyle while pursuing their passions with energy and dedication.
Through this partnership, Soto will have the opportunity to engage with fans and build a sense of community while promoting the brand’s premium product. Soto expressed his excitement about joining Team CELSIUS and helping motivate and inspire individuals to push their limits and “LIVE FIT.”
CELSIUS CMO Kyle Watson highlighted Soto’s alignment with the brand’s values, noting that the MLB star embodies the CELSIUS spirit with his drive, passion, and dedication to peak performance. The partnership aims to introduce CELSIUS to new generations of baseball fans and solidify the brand’s position in the sports and fitness industries for years to come.
As Soto contemplates his next move in his baseball career, his partnership with CELSIUS will see him incorporate the energy drinks into his training and daily routine. This collaboration will not only benefit Soto’s personal performance and wellness but also provide fans with an inside look at how they can achieve their own goals with the help of CELSIUS.
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