Sen. Tammy Baldwin, D-Wis., recently won re-election in Wisconsin, all while the state flipped back to red for President-elect Donald Trump in the presidential election. Baldwin credits her win to her “72-county strategy,” which involved traveling extensively throughout the state and engaging with voters in rural, suburban, and urban areas. She held over 250 events in Wisconsin in 2024 and hosted targeted tours focused on agricultural issues.
Baldwin’s campaign microtargeted rural communities and delivered content regarding her work on agriculture. In addition to her rigorous travel, she engaged voters by convening roundtables and forums on relevant issues. Her efforts paid off as she secured victory by a few tens of thousands of votes, similar to Trump’s margin.
Baldwin’s work on agricultural issues, including earning the endorsement of the Wisconsin Farm Bureau Federation, and her advocacy for “buy America” rules in legislation, contributed to her re-election win. She believes her campaign strategy could be helpful to other Democrats in swing states.
Overall, Baldwin’s approach of personally engaging with constituents in all parts of Wisconsin, despite being a Democrat in a mostly red state, was critical to her success. She emphasized the importance of showing up and listening to people’s concerns, which ultimately earned her the trust of voters across the state. Her victory underscores the significance of engaging with voters at the grassroots level, regardless of political affiliation.
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