As the 2024 election campaign nears its end, it is surprising that it has been relatively normal compared to previous campaigns involving Donald Trump. Both campaigns are targeting undecided Republican or Republican-leaning independent voters who dislike Trump but are wary of Kamala Harris’ liberal politics. The race is focusing on persuading these voters, rather than turning out the base, in the final stretch. The dissatisfaction among voters with the economy, immigration, and overall politics has created a dead-even political environment, with Republicans having potential advantages but facing weaknesses in areas like reproductive rights.
Harris is focusing on character attacks against Trump, questioning his mental fitness and authoritarian tendencies. In contrast, Trump is using negative ads to paint Harris as too liberal and out of the mainstream. Despite some favoring Trump based on metrics and fundamentals, intangibles like behavior and messaging could lead to a Harris victory.
There is a debate on the left about whether Harris’s focus on democracy and character is the right strategy to close the campaign. Some believe other issues like Social Security and reproductive rights should be emphasized. If Harris falls short but Democrats perform well in House and Senate races, there may be second-guessing about the campaign’s messaging. Ultimately, the race remains close, with small shifts having significant impacts, highlighting the importance of every detail and strategy in the final days of the campaign.
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